Step back into the Old West with the Coors Cowboy Club Cattle Drive & Parade, a true Amarillo tradition. Watch real cowboys and cowgirls lead a herd of Texas Longhorns through the heart of downtown, joined by classic cars, and so much more!

Be part of the fun! Register for the parade: https://www.eventeny.com/events/coors-cowboy-club-cattle-drive-and-parade-25579/

Calling all photographers!

Win $500!

The Amarillo Cattle Drive Photo Contest is back, giving both professional and amateur photographers the chance to win one of two $500 prizes. Photos captured during the Amarillo CCC Cattle Drive may also be featured in future Amarillo tourism marketing campaigns.

This year’s themes:

Cowboys in the Concrete Canyon — capture the contrast of Western heritage moving through downtown Amarillo.

Chrome & Cattle Trails — highlight the Route 66 spirit through classic cars, retro parade moments, and vintage Americana.

All photos must be submitted by June 10, 2026.

Learn more: https://www.visitamarillo.com/cattle-drive-photo-contest/