Event Category: Western
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Live Music at Smokey Joes: Ace & Stance
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Head to Smokey Joe’s for a live performance by Ace & Stance. Enjoy a night of great music, cold drinks, and classic Route 66 atmosphere in Amarillo’s Historic District.
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Texas 66 West Bus Tour
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Texas Route 66 West Bus Tour Climb aboard for a guided journey through the West Texas stretch of Route 66. Your ticket includes a step-on tour guide, lunch, snacks, drinks, and a Texas 66 Coin Cruise Album. The tour begins with a city tour of Vega and stops at Magnolia Station, Milburn Price Culture Museum,…
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Live Music at Smokey Joes: Gabe Martinez
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Head to Smokey Joe’s for a live performance by Gabe Martinez. Enjoy a night of great music, cold drinks, and classic Route 66 atmosphere in Amarillo’s Historic District.
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Live Music at Smokey Joes: Ace Rodriguez
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Head to Smokey Joe’s for a live performance by Ace Rodriguez. Enjoy a night of great music, cold drinks, and classic Route 66 atmosphere in Amarillo’s Historic District.
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Breakfast Rustle-Up: Coffee at the Cattle Drive
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Enjoy the Coors Cowboy Club Cattle Drive and Parade from our beautiful Bistro, located directly on this year’s route with windows overlooking the festivities. Enjoy exclusive menu selections and a range of refreshing beverages as you watch the Cattle Drive from the comfort of the historic Fisk Building, home to the Courtyard by Marriott, Amarillo…
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Route 66 Reserve: The Centennial Pour at Cadillac Creek
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Celebrate 100 years of the open road with an elevated Route 66 date night at The Lodge at Cadillac Creek. Route 66 Reserve: The Centennial Pour is an intimate whiskey and wine social designed for couples who appreciate good pours, great conversation, and timeless atmosphere. Guests will enjoy curated whiskey and wine tastings, elevated small…
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Main Street: The Lost Dream of Rt. 66, The Photography of Edward Keating Exhibition and Talk
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Speakers: Carrie Boretz Keating (Photographer and wife of the late Edward Keating) and Caitlin Keating (Journalist, Filmmaker, Producer, and daughter of Carrie and Edward Keating). The talk will begin at 7:15 p.m. In conjunction with the exhibition, Main Street: The Lost Dream of Rt. 66, Photographs by Edward Keating, join us for a conversation about…
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TX 66 Celebrity Fast Draw Shoot Out
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The TX 66 Celebrity Fast Draw Shoot Out brings Amarillo’s local legends to the firing line for some friendly (and fast!) competition. Held during the Xtreme Fast Draw Competition, this crowd-favorite event features well-known Amarillo personalities testing their speed and aim in the ultimate Wild West-style face-off.
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Coors Ranch Rodeo
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The Coors Ranch Rodeo is where real working cowboys take center stage from June 4-6, 2026. Unlike a typical rodeo, this event features cowboys from area ranches competing in authentic ranching events like bronc riding, wild cow milking, team branding, and stray gathering. It is fast paced, gritty, and rooted in the everyday skills that…